When it comes to the YouTube Algorithm in 2018, change is the one constant that we can expect. This got me wondering, how do newly added YouTube features impact the YouTube algorithm and, ultimately, which videos and channels will get promoted by YouTube?
For example, in November of 2017 I got access to the “YouTube Community Tab.” This gives creators the mechanics to easily bring subscribers back to their channel. This matters and here’s why. In the paper “the deep neural network for YouTube recommendations,” a Google engineer mentions that the algorithm measures how often viewers return to a channel, how many videos they want and so on.
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The community tab offers functionality similar to Facebook. YouTubers can post text-based status updates, add images or even poll their subscriber base and ultimately bring subscribers back. One of the metrics that the algorithm measures.
I’d love to know, how will you be using the community tab in 2018?
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