Wranglin’ Since 2008!
This is a story about a road trip, one standard poodle, how I became the world’s first Poodle Wrangler and in the process exploded my business. More so, it’s about how you can leverage a powerful asset that only you possess, by owning your greatness and celebrating that which makes you different. That is, if you’re courageous enough to step into your light.
“History honors the unique minority that the majority cannot forget.”
In 2010, my wife was contacted by a recruiting agency about a possible career move. Her replies to these calls were always the same. “I’m not interested unless it’s in Colorado.” The gentleman on the line replied, “Ah yes, it’s in Colorado Springs.” I knew in my heart that we would soon be living back in my beloved state of Colorado. Earlier in my life, from 1988 to 1991, I lived in Colorado and loved it. My wife and I often took ski trips and we spoke about making the move west.
I had always loved the west, cowboys, the long view and the warm mountain sun. Just as I had openly shared stories of Otis in my content, many of these themes began to shape what I shared. These western themes began to impact the verbiage I used, the clothing I wore and generally how I lived my life. I may not be a true cowboy, however I like to think of myself as a “digital cowboy”. Cowboys make their own rules, they live in the “wild west”, every day is an adventure and they love poodles. Ok, I might have made that last part up. But you get the idea.
I’m not sure when exactly I combined the words Poodle and Wrangler, but it happened. I enjoy it, as do others. It’s memorableout, and it’s different.
Better Versus Different
“Different is better than better. Different does not try to turn you into something else. Different allows you highlight the singular traits you already have within you. You aren’t necessarily better than your competition, but you are already different. As a marketplace becomes ever more crowded, strengths matter less than differences. Strengths become the standard.”Sally Hogshead
During the last few years, I wrote and released the book Trust Funnel and began to further shape my personal brand by sharing images, pictures, memes, videos and content that offered value and highlighted my Poodle Wranglin’ lifestyle.
I STAKED my claim and my message.
Over the last few years, good things and opportunities have come to me almost effortlessly. I don’t believe it would have been possible without creating a memorable brand. Now, it’s your turn! Here’s your chance to access my brand-building blueprint, Memorable Messenger.